Korean Beauty Trend Popularity

PSYBillboard

Ninety percent of the skincare products I use are imported from South Korea. They’re about 12 years ahead of the States in terms of technology,” says Mary Schook, the beauty guru and New York-based owner of M.S. Apothecary.

If you’re a beauty blogger seeking high and low for that HG product, at some point of your search, you might have come across some of Korea’s cosmetic brands, lead by the one of the largest cosmetic companies, Amore Pacific and LG.

In this post, I would like to share with you my own thoughts and experience with the current and booming Korean beauty trend all over Asia, now spreading across Europe and the US as well.

For those who have been following me for a while now, you know that I have a soft spot for Korean beauty or anything Korean-related. Food, beauty, drama, culture and music. Heard of PSY? Yes, the one and only PSY, who’s just become Billboard’s Front Cover with words 500,000,000 fans waiting for him! This one horse-riding choreographed song, Gangnam Style, has now gone global and spreading more of that positive vibe. And who doesn’t like positivity? Oppa, hwaiting*! (translate: *fighting!)

I love this duo! Slicing it Gangnam Style! 

So what Korean products’ ingredients got us talking? Here are just some of mine:

SNAIL MUCIN (extract)

Or snail extract. Famous for it’s ewwness for those who refuse to slime, when in fact, snail’s mucin can work wonders on your skin, in terms of skin repair, skin regeneration and brighter appearance! My first slime, I called it my spot zapper! The second snail cream I’m using now, I’m dubbing it as the cream that makes my skin feels like a baby’s bottom. So watch out for this new found product if you want a baby’s bottom feel to your skin.

VENOM (synthetic! not the deadly snake venom!

Click on image to check Airi’s thought’s on Tony Moly’s Syn-Ake Eye Mask.

Snake venom (peptide’s synthetic imitation of what is found in the venom of Temple Viper), for instance, gives you that power lift or that Botox effect without being needle-poked to maintain that ‘forever young’ appearance, while at the convenience of being in your own home. Great for diminishing those fine lines and say buh-bye wrinkles!

RED/WILD GINSENG- not only for drinking.

Ginseng, another ingredient used by our ancestors, very effective to improve our well-being (energizer, normalizer and stress reducer) and now use in many skincare brands – from mid to high end- in Korea. My first experience with skincare products containing red ginseng are from Donginbini, a premium brand I came across by reading hope-inablog, a site dedicated to Asian brands/products and reviews.

I can understand the ewww, ummm, hmmm expression you might all have. I don’t blame you. I once was a skeptic, but now a total convert in terms of these ingredients included in my beauty products.

Please note that no snails are being squashed, squeezed or splattered to get the mucin out! The mucin is simply collected, if the snail is killed, it wouldn’t be able to produce any mucin anymore! 

Are these part of your must-haves?

Have you been affected by the hallyu (wave) of the BB cream evolution? I have. It all began in Germany, where dermatologists  used this on patients after laser skin surgery, due to its soothing and healing properties. From then on, Korea’s advanced technology has developed it further and has now become a beauty staple, a must-have for women, in fact, even for the flower-men. It offers not only coverage, but acts as a moisturiser, has skin whitening effect, anti-wrinkle benefits and even sun-block, BB creams are now dominating worldwide.

Make way for CC…

Mizon CC cream

Beauty specialists, beauty diehards, beauty innovator, whatever you want to call them, in terms of perfecting a beauty must-have for all the ladies in the world, they never stop,  I reckon. Enter the third letter in the alphabet, go CC go!

cc cream

Another innovative beauty product recently shared with us from that side of the world. Mizon, a Korean brand first introduced what they claimed to be Korea’s 1st Smart Beauty Item earlier this year.
CC – color correcting, or Mizon’s Correct Combo cream, is supposed to enhance your dull skin while providing all the skin benefits, such as whitening, wrinkle care, skin moisturizing, firming, pore care and sunblock. Your skin care and makeup in one. It’s the type of cream that blends ‘perfectly’ with your skin tone and glides so effortlessly when applied. Sounds dreamy? See for yourself.

CC CreamBefore & After application of Mizon’s Correct Combo Cream – with natural light.

Simply speaking, BBs and CCs are your all-in-one product with lightweight texture and feel but pretty decent coverage.  No wonder that the West, although a little bit behind, jumped on the wagon finally and launched our very own westernized version of BB creams. I must say, I’m not totally impressed on what our standard drugstore brands have produced, not even Mac, Bobbi Brown, Chanel can impress nor sway me to switch brands, (just being honest, as I’m not going to pay for just the brand name itself) in terms of the texture, shade, consistency but also the lack of skin benefits.

Koreans aren’t about stripping the skin until it looks like something you want to ice skate on. They’re into nurturing it,” says Schook.

The rise of Vibrating BB machines!

And you thought you’ve heard it all!

I did LOL when I first read this, not because it was ridiculous, but I was in disbelief on how easy one can develop this type of awesome products over in Korea that could actually bring a new beauty era. But then again, I’ve not seen one of these from this side of the world. Could this mean that we’ve not caught up with the whole vibration yet?

Click on image to read Jon’s detailed review on these vibrating BB machines. It’s so good!

This vibrating BB machine applicators are the gran-daddy of all applicators (although you can get vibrating/rotating makeup brushes as well now apparently) that will put your traditional sponges and foundation brushes to shame. You want a photoshopped-like finish and not to fuzz around with your foundation brush all the time? Then look into one, this has been going on since earlier this year, so I’m sure you’ll find one that will be your beauty best friend. No need to Photoshop your photos when posting online, I’d say. haha!

Spin and cleanse!

ElishaCoy 3D Spin Cleaner

The new talk in town! Or rather, in Asia. This skin care gizmo has really caught my attention since its released. Elisha Coy’s 3D Spin Cleanser exclusively sold at wishtrend.com, which means you cannot find this anywhere else yet, meaning this is the real stuff!

Could this be my first skin care gadget that will finally shrink my humungous pores, helps brighten my skin while making my dark spots disappear, and basically gives me that squeaky clean feeling without harming my sensitive epidermis? Yes please. It even comes with a blackhead brush, a miniature size brush to get rid of these annoying little suckers!

The video/s looks very convincing but somewhat too good to be true, don’t you think? There’s only one way to find out, I need to get my hands on this! So stay tuned my curious beauty mavens!

Now that my admiration and thoughts on Korean beauty are out in the open (and my love for PSY hahah!), be assured that this personal beauty blog (but never too personal) will only share posts that I feel are worth sharing, products I’ve tried and tested, just like the few organic/all natural Western products I’ve introduced here so far.

What Korean beauty products are winning you so far? 

Related articles

Leave a Comment

CommentLuv badge

  • fashionforlunch
    October 27, 2012

    Love this!

    Reply
  • mylittlebeautystash
    October 27, 2012

    I wanna try the CC cream 🙂

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 mylittlebeautystash

      If you want to try one, I’d say definitely go for Korean brand first before the Western ones 😉 Let me know how you get on.

      Reply
  • Alia
    October 27, 2012

    Wow! I had no idea there were SO many alternatives in the Korean market! Thanks for this!

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 Alia

      You’re welcome Alia! The things I’ve mentioned here are not even half of what’s out there. haha xx D

      Reply
  • Blair Villanueva
    October 27, 2012

    Korean beauty products are indeed proven effective and worth investing… Gangnam style song is my newest morning exercise routine 🙂

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 Blair Villanueva

      You’re so right Blair! I really don’t mind investing in them because I’ve tried them and they work! I so love Gangnam Style, it’s my pick me up music these days! 🙂

      Reply
  • Liss Cope
    October 27, 2012

    I saw the 3D spin cleaner on the website! I really want to try it, it looks really good 😀 and the venom as well! Never heard of the vibrating BB machine…it look interesting!
    I really want to try the Chanel CC cream….but still not in the Uk….waiting for it xD
    Which one do you prefer CC o BB?
    Bug hug <3

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 Liss Cope

      I know! I’m soooo curious about it and I really want to see if it will live up to its video promotion haha. Well it’s all over Asia the vibrating BB machine, if you click the review Jon from hope-inablog made, you’ll see what I mean. It’s sooo cool! So strange that they’ve not released Chanel here in the UK yet, I supposed they tried to sway the Asian beauty fanatics and get on with the competition. I’d say BB cream during the summer months, and CC cream for the cooler months. At least that’s when I really like to use my CC cream anyway. xx

      Reply
  • The Clarences
    October 27, 2012

    Cool beans!
    xoxo
    The Clarences
    http://www.theclarences.com

    Reply
  • Hannah Ackroyd
    October 27, 2012

    Ooh more goodies for my shopping list! I really need to do this shopping! Haha

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 Hannah Ackroyd

      hahaha, it’s piling up Hannah! I need to do a few too since I’m planning to do a ‘thank you giveaway’ 😉

      btw, how’s your graze box? I’m loving mine! On my second box already, nom nom.

      Reply
      • Hannah Ackroyd
        October 27, 2012 D @ Sweetjellybean.com

        Haha well me and my Mum now have a list, just never the money! Hoping to put in an order in the next few days though 🙂 Ooh it is as yummy as ever! I am being very good and making them last the week at the moment too!

        Reply
        • D @ Sweetjellybean.com
          October 27, 2012 Hannah Ackroyd

          That’s good! Make sure you don’t miss the free shipping. 😉 It is soooo yummy Hannah. I love this small bread with the dip? I can’t remember what’s it called haha. I was enjoying it so much I didn’t realize I ate it all in just a blink of an eye. I wanted more! haha

          Reply
          • Hannah Ackroyd
            October 27, 2012 D @ Sweetjellybean.com

            I certainly won’t! It is! Was that the gazpacho one? I didn’t like that one very much but I have had some rather yummy dips! That is the problem sometimes…they disappear before you even know it!

  • Grace
    October 27, 2012

    I want to try the vibrating BB creams so badly, they look very interesting. I have also heard a lot about cc creams and I want to try them too!

    Great post D!

    xxx

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 Grace

      Thanks Grace! After making this post, I want to try the vibrating BB creams! LOL. Can’t wait the next CC Korean brand that would be out, I’ve not been able to read more lately on this but I’m sure another great product will soon come out 😉

      P.S. Skin79 Vibrating BB is available via wishtrend 😉

      Reply
  • storybookapothecary
    October 27, 2012

    super excited about the vibrating BBs lol no idea why it just sounds good. Love Gangnam Style 🙂 and that cleansing brush looks cool! Def review if you try it! Is it on the market yet? 😀 Great post as always D <3

    Reply
    • D @ Sweetjellybean.com
      October 27, 2012 storybookapothecary

      I know right! It sounds so cool. PSY is rocking all over the world, you can see his travel schedule on Twitter hahah it’s craaaazy! Yes the cleansing brush is already on the market, – wishtrend.com has it and currently it’s on sale. 🙂 Will definitely share it here once I get it (please Santa) hahah. xx D

      Reply
      • storybookapothecary
        October 28, 2012 D @ Sweetjellybean.com

        Haha it does. Psy cracks me up. He’s hilarious. I just hope he doesn’t end up being like a 1 hit wonder. That happens a lot to people. Ooo! I’ll have to put it on my wishlist for xmaS! lol my boyfriend will probably be like really? you need MORE stuff for beauty? whatever he just doesn’t understand me!! lol xx

        Reply
  • Snow
    October 28, 2012

    Oh my! All this new stuff for my shopping list. I just want to try them all lol

    Reply
  • cinnaspring
    October 28, 2012

    It should be easier for me to get korean goods since I’m in Asia after all! I’ve never tried any korean beauty products but I do like that BB vibrating machine! 😉 And it’s pretty amazing how Gangnam Style is such a worldwide hit!

    Reply
  • Elisha Coy took the spot light ! | use your cleanser
    October 29, 2012

    […] The Booming Korean Beauty Trend & Why I ♥ Gangnam Style (sweetjellybean.com) […]

    Reply
  • My Lucite Dreams
    October 29, 2012

    I have heard of cc creams, can’t wait to try! I have also been wondering about the vibrating applicator! Do we really need to be killing snails and snakes for creams though? Not for me. Lots of great info here

    Reply
    • D @ Sweetjellybean.com
      October 29, 2012 My Lucite Dreams

      Hey hun! thanks for dropping by! 2013 is the invasion of CC creams in the West apparently. heheh. But it’s all over in Asia already.

      And no, snails are definitely not being squashed or killed! It’s only the mucin that’s being collected, plus if they die, they can’t produce any mucin anymore anyway. I know the snake venom isn’t really the real stuff! It would have been deadly for us human, so not to worry, no killing involved here! They’d be in great trouble if they did! haha

      Reply
  • The Charmed Cupcake
    October 29, 2012

    OMG now there is CC creams, I just learnt about BB creams and now this!! I can’t keep up ahahhaha

    Reply
  • sexnmakeupdiaries
    October 29, 2012

    Can’t say I like gangnam style that much, but definitely love your blog. Had to nominate you once again 😉
    http://sexnmakeupdiaries.wordpress.com/2012/10/29/the-inspiring-blog-award/

    Reply
  • useyourcleanser
    October 30, 2012

    I like the idea of vibrating BB-Facer but I still love to apply it on my face using finger or foundation brush 🙂

    Thought of giving it a try but still don’t know where to start it seem like every brand now has its own BB-Facer Vibrator >.> it’s even sound ~~~ weird lol haha

    Reply
    • D @ Sweetjellybean.com
      October 31, 2012 useyourcleanser

      Me too! Still prefer my foundation brush when I’m in a rush or fingers if I have the time. I know what you mean about sounding weird! hahaha you need to read hope-inablog’s comparison on this since they’re very detailed. I’m thinking of perhaps trying this out, but then again I barely wear full makeup.

      Reply
  • Special Edition: Round ‘Em Up with Cool Bloggers! | Sweetjellybean.com: Beauty, DIYs, Mom.ents
    November 1, 2012

    […] for this good ol’ blog, the Gangnam Style post and Korean’s Beauty Trend spreading globally is my popular viewed post, followed by CC cream searches and our slimey little […]

    Reply
  • Giveaway Alert: Little Treat’s Statement Cluster Ring & More *Open Worldwide | Sweetjellybean.com: Beauty, DIYs, Mom.ents
    November 5, 2012

    […] discount coupon) of some of my favourite Korean brands, (I love Korean stuff by the way — read this if you’re curious) such as Klair’s, Skin79 and Elisha […]

    Reply
  • Giveaway! | hannahackroyd
    November 5, 2012

    […] cream, you can find out more about the product info here, or D at sweetjellybean.com has written a fantastic post that is sure to change your […]

    Reply
  • dolcevanity.com (@LaaLaaMonroe)
    November 5, 2012

    I just said to Grace yesterday that I’m quite over the UK BB hype because to me the ones that are available in Asia seem to be THE BB creams to have and do the job. I hope at some point I can hopefully put my thoughts to the test. Fantastic post xo

    Reply
    • D @ Sweetjellybean.com
      November 5, 2012 dolcevanity.com (@LaaLaaMonroe)

      Oh funny that! My friend and I just had exactly the same conversation today about BB creams. She was complaining about the ones we have here and now she wants to buy the Skin79 Hot Pink hahah! She loved it after I gave her the samples! I’m actually testing a few UK BBs right now including the talked-about CC cream we have in store (L’Oreal I believe). 😉 xx D

      Reply
  • Nicole Kuek
    December 2, 2012

    I’ve always heard that Korean products are really good, and only recently got to trying some when I went to Singapore. The question, as always, is which one out of the many brands would be best for me?

    Reply
    • D @ Sweetjellybean.com
      December 2, 2012 Nicole Kuek

      Hi Nicole! I’ve only started using Korean products probably a year or so ago, but I’ve been lucky enough to find some of the perfect brands for my skin. I have really sensitive skin, not to mention I get breakouts a lot since I gave birth to my little guy, but finally there are sensitive skin friendly products out there. So it’s the question as to what your skin type is 🙂

      (Currently, I’m using Klair’s Supple Toner, Serum, Skin & Lab Vit C (for brightening dark spots), Snail Repair Cream by ElishaCoy – this is my go to products and they’re all natural ones too!

      Hope that helps. xx

      Reply
      • Nicole Kuek
        December 2, 2012 D @ Sweetjellybean.com

        I’ve suffered from acne for pretty much half my life, and I think my skin is rather sensitive as well… do you buy your products from Wishtrend? All natural sounds good to me! xx

        Reply
        • D @ Sweetjellybean.com
          December 3, 2012 Nicole Kuek

          Sorry for the late reply hun, and yes, I buy most of my products, especially Klairs (exclusive on their site only) since my skin really loves this brand! Watch out for some special offers by liking their page on FB if you can, i know they always have one! 🙂 xx D

          Reply
          • Nicole Kuek
            December 3, 2012 D @ Sweetjellybean.com

            Thanks for the tip! Yes, I’ll check them out! =)

  • Collective Korean Beauty Haul & Nail Sticker Giveaway! | Sweetjellybean.com: Beauty, Blog Tweaks
    December 9, 2012

    […] The Booming Korean Beauty Trend & Why I ♥ Gangnam Style (sweetjellybean.com) […]

    Reply
  • Hey Big Pores, Care For A Spin? With ElishaCoy 3D Spin Cleaner To A Beautiful Skin | Sweetjellybean.com: Beauty, Blog Tweaks
    December 22, 2012

    […] really good, but not enough reviews?… well, I just don’t trust them.  But when I saw ElishaCoy 3D Spin Cleaner, I […]

    Reply
  • Mizon All-In-One Snail Repair Cream, My Spot Zapper! | Sweetjellybean.com: Beauty, Blog Tweaks
    December 27, 2012

    […] The Booming Korean Beauty Trend & Why I ♥ Gangnam Style (sweetjellybean.com) […]

    Reply
  • The Skin Shop Giveaway Korean Beauty with GiG
    March 13, 2013

    […] So this is your chance to finally try snail mucin extract into your skin care and feel the difference. But what really caught my eye from this prize is the Premium Secret BB Cream (SPF37 PA+++) – because as you might know already, I’m a big fan of Korean BB creams! They’ve also been the one for me and I’ve not switched to any new released BB creams here in the West, whether it’s from a big brand or drugstore. There’s just nothing like it when it comes to Korean BB creams — where it all began! […]

    Reply