New York, New York. Ever want to sniff the bustling, energy-driven, and super fast lifestyle of New York City? Now you can! Thanks to Bond No 9, perfumers and innovators, who have introduced the world’s first city-centric, New York-centric fragrance collection.
I never thought a fragrance would sweep me off my feet again like it used to years ago. But clearly I was wrong.
Pregnancy sort of broke up my love affair with perfumes. Things get a little bit crazy when you’re pregnant and you end up either loving or hating something you normally wouldn’t mind. So since then, perfumes don’t really get me that excited, not even when Chanel’s Chance Eau Fraiche, a favorite back then, would cross our paths.
So you can only imagine my surprise and I guess shock that Bond No 9 — in Madison Avenue to be exact, would change all that. The moment I tried this on, it felt like love at first spritz all over again.
For Spring ‘16, Bond No 9 introduces the world’s first shopping scent—just for you. Named after New York’s most celebrated street of boutiques, Madison Avenue will transport you to style-shopping nirvana as it awakens the fashion gene with one spray.
The scent itself is a fresh chypre, that citrusy-woody-mossy fragrance breed that’s long been favored by fashionistas, and which, like all chypres, has its own uniquely haunting couture signature. Its sparkling fruit topnotes—crisp apple, orange-y bergamot, tangy, raisin-like blackberry—will automatically raise your energy level.
Then come the heart notes: a bouquet of roses as rich as silk charmeuse; jasmine with the shimmer of shantung; and magnolia as smooth as satin.
And last but hardly least, the base notes, with enough long-lasting sillage to get you through to late afternoon: earthy patchouli; that creamy-nutty-sugary pastry confection, praline; and ambroxan—contemporary ambergris that’s regarded as a prism through which a perfume’s other facets can shine.
Madison Avenue debuts April 2016 just at the height of the spring shopping season.
Available at Bond No 9 New York Boutiques, Saks Fifth Avenue nationwide, select Nordstrom stores, Harrods UK, and www.bondno9.com
Price: 100ml, $300; 50ml, $200; Body Silk, $135; Swarovski Limited Edition, $375
On the other hand, if you’re looking for something more fruity/floral, keep an eye out for Bond No 9’s fresh and lively Summer ’16 scent in Liberty Island. Celebrating the world’s most famous island, home of the world’s most celebrated symbol of freedom – the torch-bearing Statue of Liberty.
Notes to indulges your senses are as follow: Bergamot Essence, Mandarin Essence, Blackcurrant, Orange Blossom Absolute, Jasmine, Marshmallow, Musk
Launch Date: June 2016
Sold at: Bond No. 9 New York Boutiques, Saks Fifth Avenue Nationwide, select Nordstrom stores, Harrods UK, and www.bondno9.com
Price: 100ml, $295; 50ml, $220