Have you done something bold? Do you love minty, fresh breath (with that zesty kick, if you like)? Then you’ve come to the right place!
Last week, I had an amazing experience at LISTERINE® Lab during their BRING OUT THE BOLD™ campaign, to learn more about the science behind the brand, tips and tricks to ace your oral hygiene from the experts, and the opportunity to participate in a Swish Test to find out how effective LISTERINE® Mouthwash cleans your mouth. And the results are in!
Hi, my name is Angela and as a beauty bean insider, I’m going to take you on a virtual tour on what went down (and out) during our lab experience and how at the end, we were all smiles with confidence.
Here’s an interesting fact about the brand: LISTERINE® has been manufactured and distributed by Johnson & Johnson since late December 2006. The brand was invented by Dr. Nicole Dyer Lawrence and Christina Bach back in 1879 for use as a surgical antiseptic. And in case you’re wondering where the name came from… wait for it… it was named after Dr Joseph Lister, who pioneered its use in hospital as a disinfectant. And now a favorite household name!
The event kicked off with a meet and greet with the coordinators and fellow bold bloggers, who certainly were on a mission – to document every single detail of this event by quickly snapping around the lobby of Johnson & Johnson’s Headquarters (located in New Brunswick NJ).
And boy, were we caught by surprise! The big logo you see below is actually composed of Neutrogena’s lipstick containers?? Now that’s one bold move!
LISTERINE® seems to be a big believer to never do anything on an empty stomach, before the lab experience, they made sure that not only are we happy but also our tummies! The range of flavorful gourmet cuisine entertained our palates while we connected with each other.
Now speaking of how bold can you go, this one’s an eye opener (and mouth, too!). During the lab tour, we met Tara Fourre, Principal Scientist, who gave the talk of the day about our mouth, saliva, germs, bacteria as well as how LISTERINE® works. Being up close to a 3D version of mouth bacteria definitely isn’t for the faint of heart.
And did you know that brushing alone only cleans about 25% of the bad bacteria or germs living in your mouth? So you have 75% of the bad stuff left behind, which can cause further issues like plaque and gingivitis if no proper action is taken. And absolutely no fresh, minty breath either.
So make sure to grab LISTERINE® Antiseptic Mouthwash next time you’re at the store, since it’s clinically proven to clean virtually 100 percent of the mouth!
Dr Lee Gause (left) on “coffee and sweets aren’t taboo, if you have a proper dental routine and hygiene”. Noted!
Some of the things we learned from the experts:
1. Gingivitis affects 50% of the American Population
2. Proper care of our teeth should involves brushing 3 x times daily in small circular motion
3. We should be flossing 1-2x a day
4. We need to rinse with LISTERINE® twice a day with 20ml / 30 seconds each
5. Just because you’re swishing/rinsing doesn’t mean you’re using the right product – read the label and what the product does to find the right one for your needs.
5. Brushing alone only cleans 25% of our teeth and gums.
6. Coffee and Sweet aren’t taboo if you have a proper dental routine and hygiene.
7. Statistically speaking, LISTERINE® users are bolder than other mouthwash users.
Overall, LISTERINE® BRING OUT THE BOLD™ campaign resonates with me in many ways. Not only because I make sure to swish twice daily with their products, but it reminded me of the bolder things I’ve done and will do in life.
Just like that time when Donah and I went indoor skydiving in Westchester, New York and hear this, both of us are scared of heights! As they say, you either go
big bold or go home!